Digital Event Solutions: What You Need to Know

Live face-to-face interactions are what people thrive on at events; as a species we relish the opportunity to engage with others and communicate on a level that connects. In a world where evolving technology has conveniently curbed the need for regular physical conversation, having dedicated time to meet with customers and prospects, in specifically designed event environments, has become even more crucial. Events of all types and sizes are increasingly becoming heroes within marketing strategies, proving to be a channel that can reap tangible results and measurable ROI.

But, what are the alternatives when face-to-face events aren’t possible? In circumstances where getting all or some of your audience together under one roof isn’t viable, there are some impressive tools that can be utilised to support in the delivery of internal and external communication plans.

Here are just some of the digital event solutions X3 can offer to negate any barriers that seek to throw your event marketing strategy off course:

Live Streaming

No matter where your event takes place, there will always be physical and geographical limitations. Making the decision to live stream your event, helps remove these obstacles and expands the reach of your content to worldwide audiences, who otherwise might not have had the opportunity to consume it.

Delivering a live stream of your event, that won’t be available for your online audience to view later on-demand, can also create a sense of urgency to access your live content. We’ve all heard of ‘fear of missing out’ aka FOMO and positioned correctly, this is what can be achieved for your event.

Live streaming can also secure another revenue stream for your event. Not only can you charge attendees for their physical admission, but a fee for online attendees to access streamed sessions can be applied to optimise the events earning potential.

By boosting interactions with existing and potential customers on a global scale, the incorporation of live streaming can help to increase business opportunities. It’s therefore well-worth considering the value a live stream production entity could add to your overall event offering.


Depending on the purpose of your event, you can digitalise it with webcasting technology. Another tool that can enable communication with a remote worldwide audience, webcasts can deliver rich content to a large number of delegates.

Working on the one-to-many model, webcasting is a cost-effective way to hold an event and has the capability to host speakers and mixed-media presentations online. Key benefits to webcasting are that audiences can access them from anywhere in the world (subject to a reliable internet connection) and from any device, including mobile devices; ensuring your content can be seen and heard effortlessly and – if required – on the go.

Executing one-off live webcasts can again help create urgency to view content, but it’s also worth highlighting the advantage of recording a webcasted event. In the case that a live webcast can’t be attended, recorded webcasts can be made available via on-demand platforms. Not only is this a convenient option to provide to your target audience, but it also helps broaden the reach of your messaging.


Run on a smaller scale than webcasts, webinars create a virtual event that is more collaborative. As well as having the ability to host speakers and present rich content, webinars can incorporate interactive features like polls, Q&A sessions, chat boxes and message boards – allowing real-time engagement and interactions between presenters and online attendees to take place.

Webinar sessions can also be recorded. Not only does a recorded webinar provide valuable video content which can be shared and referred to, but it also offers a source of information that can be used to derive further content from e.g. blogs, podcasts, FAQs etc. Add to this, that analytics surrounding your audiences’ behaviours and engagements within the webinar can be collected and used post-event, and there’s more than a few compelling reasons to consider the webinar approach.


Used to enhance a live event or used to create independent virtual events or meetings, digital event solutions are delivery mechanisms that ensure a high-quality output of your business content. Speak to the expert team at X3 Solutions today and discover how our range of digital event services can work to help set your brand apart and support in communicating crucial key messages to your audience, wherever they are in the world. Call +44(0)1252 519303 or send a message to

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Join the Team at X3 Solutions – Recruiting Now.

X3 Solutions are a creative, service-focused audio-visual company specialising in the production of live events and conferences. We work closely with businesses in many industries including the Pharmaceutical, Cosmetic, Automotive and Financial sectors as well as being a preferred supplier to events and creative agencies.

A position has now come available for a bookkeeper to join the expanding team. The role is part-time and will be responsible for providing full bookkeeping support and office management duties. Based in Ash Vale, Surrey, the working hours will be 9 am – 2.30 pm Monday, Wednesday and Friday although these hours can be flexible depending on the candidate.

The successful candidate will work closely with the company directors as well as external suppliers and will assist us in day-to-day financial duties. The successful candidate will be able to work independently, with good communication skills.

Duties and Responsibilities

  • Manage all Purchase and Sales Ledgers
  • To maintain and reconcile bank accounts
  • Credit card spend analysis
  • Cashflow forecast
  • Quarterly VAT returns
  • Credit control
  • Process wages payments and journals
  • Calculate and input monthly accruals and prepayments
  • Manage and reconcile petty cash monthly, including foreign currency
  • Office management including utilities contracts negotiation
  • Liaise with accountants regarding monthly management accounts and year-end

Skills / Attributes Required

  • Previous experience in an Accounts office using Sage
  • Strong Microsoft Excel skills
  • AAT Qualified or equivalent
  • Excellent organisation and administrative skills
  • Excellent attention to detail


If you are interested in applying for this role, please send a CV and cover letter to

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X3 Solutions Announce New Business Acquisition

At a time of exciting growth for the business, AV production company, X3 Solutions are pleased to announce the procurement of entertainment equipment and services company, Tech Supply UK Ltd.

The strategic acquisition of Tech Supply UK, has allowed X3 to expand their in-house creative proposition; with the absorption of video technologies, including WATCHOUT multi-display software, the team can provide an enhanced specialist video production solution to their clients and supply, directly, an increased range of ultra-widescreen options to meet growing demand.

Martin Newell, Operations Director commented on the new acquisition:

“We have fully incorporated Tech Supply UK into X3, including bringing their MD Jon Hough on board, who we have a history of working with in the past. We are delighted to have Jon join the team and look forward to running many successful events together. This merger not only brings more opportunities to our existing client base but also grows our service offering to new customers.”

X3 Solutions are creative audiovisual and production specialists for corporate events. UK based we operate across the country and internationally, working across a broad spectrum of industries with end clients and event agencies. To get in touch with us, email: or call 01252 519303

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The Event Trends Setting The AV Agenda In 2020

A new decade has arrived and it’s that time of year again, where we look ahead to what event trends will be setting the audio visual agenda over the next 12 months.

In an industry that doesn’t stand still, it’s no surprise that there are some exciting, unmissable trends breaking through and evolving into the mainstream event scene. Here’re just 4 trends that you should be aware of for 2020.

Silent Conferences

Imagine utilising one space to deliver numerous streams of content simultaneously. Silent conferencing is emerging as an increasingly popular method of being able to achieve just this. Through the use of especially licensed frequencies and programmed headphones, event organisers can set up multiple stands, workshops, sets and stages within the same room and transmit quality content directly to delegates, who can tune in and listen to information without being distracted by the concurrent activity taking place around them.

This is a brilliant and forward-thinking use of existing wireless headphone technology. The solution allows a seamless journey for delegates, who, in one place, can discover the content that matters most to them. Not only does this remove the time lag from moving between event sessions, creating a more efficient event programme for all involved, but it is a great way for event planners to optimise floor space, reducing the need and cost associated with additional room hire.

Projection Mapping

This technology has been around for a while now, but that doesn’t mean that it doesn’t deserve a place on the top trends list. This projection technique can certainly create versatile, showstopping results: transforming objects, surfaces and exteriors into stunning, immersive, sometimes interactive multi-media, audio visual displays for events.

Casting projections within both indoor and outdoor spaces is becoming an accessible and really effective way of creating visually stimulating 3D illusions; sound can also be added to the projections to maximise the impact and elevate the observers experience further. This flexible technology is completely scalable too, allowing events of all sizes to benefit from its spectacular ability to convey enthralling theming, branding and messaging, all through the power of light.


Where’s the correlation between the trend for wellness and AV we hear you ask? Well, let us explain. As awareness around wellness and wellbeing has grown, so too has the application of wellness initiatives within event programmes. The uptake of this trend has seen event professionals looking for new and imaginative ways to create areas within live event environments, that offer peace, tranquillity and an opportunity to escape the hustle and bustle and recharge.

So, here’s the all-important AV link. The use of colour schemes and background music are proven to influence mood, so professional audio visual lighting techniques and sound systems are providing events with the professional means in which to transform venue spaces into ambient ‘wellness zones’, that work to relax delegates. With this trend sticking around, it’s an interesting time to explore the additional capabilities of AV event production, and the solutions they can offer to enhance delegate experiences.


Conventional venues have their place and always will, but the industry is seeing a desire for unique, alternate, stand-alone event spaces. This trend presents an exciting chance for planners to choose venues that break-away from the norm and which will capture the imaginations of attendees; with locations such as abandoned prisons, deserted warehouses, museums and art galleries topping the list as different spaces to experiment with. As this trend emerges and spaces not purpose built for events gain popularity, AV production specialists will also have a great opportunity to further demonstrate to corporate clients, how their services can transform blank canvasses into functional, yet visually and audibly impressive event sites, that can facilitate high-quality business output.

As trends come and go in an ever-changing event landscape, X3 Solutions will always be a constant, providing creative AV Solutions for your live events and conferences. If you’d like to discuss your AV requirements for upcoming projects, then talk to the team today on: Call +44(0)1252 519303 or send a message to

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AV Event Logistics: The Basics

When it comes to events, there’re so many logistical elements to consider, and sometimes it can seem like a challenge too big to tackle on your own. That’s where X3 come in. We’re here to help you cover off some of the most common audio visual logistics that could impact on your event.

Know Your Venue

When it comes to your venue, it is important to know its capabilities and what can be achieved within the space available; this will put you in an informed position and help you make an array of decisions related to your event, including those surrounding the AV production.

Talk to your venue and confirm what space is available for equipment, check if there are any restrictions on what equipment can be used. Identify whether there is adequate access to the venue for AV to be unloaded and bought in for set-up. At X3, we always suggest a site visit to selected event venues. We can ask the right questions and ensure we find out all we need to know, to plan an event’s AV with the specifications of your venue firmly in mind.

Set-Up and Break-down Timings

In an ideal world, you’d have days to set-up and break-down the audio visual production for your event, ensuring that every element is perfectly on point. Unfortunately, this is not always the case, and this is why timing has to be a crucial consideration in the planning of your event.

What if you only have a venue or access to a certain area of your venue for a limited time? You will need a professional AV team that can advise on what time is required to set-up and dismantle stages and sets, and who can deploy their expertise into the design of the production, to ensure its flexible enough to meet the timelines required. Even in the tightest of turnarounds, our team will be onsite, working quickly and confidently to deliver maximum visual and audio impact. Whatever the time restrictions, we plan meticulously and work to make sure quality of the production is never compromised.

Don’t Be Constrained By A Location

It’s only natural you want your audience to be able to see and hear all the content that has been created for your event, after all that’s why you’ve worked so hard to get them to attend. In instances where it may not be possible to accommodate all delegates in one area of your venue, live streaming across especially erected screens, with high quality outputs, can provide an effective solution.

Live streaming also offers you the opportunity to broadcast your event to a wider audience. Streaming can offer those who cannot physically attend the chance to watch your event content from wherever they are in the world. Incorporating such an element can be a great way to increase event engagement, and can also provide an additional revenue stream, if you decide to charge a fee for viewing.

Don’t let your target audience miss out on any of your carefully created and curated messaging; let them hear and see everything, even if they can’t get to the stage themselves.

Look Who’s Talking

With so many incredible effects that can be created with expert audio visual, it’s easy to sometimes overlook the AV basics. It’s essential to consider who will be speaking at your event and how. Will they be mobile, moving across the stage? Will there be a panel session? Is there a Q&A component to your event, that will involve multiple speakers and input from the audience? Thinking these details through from this offset, will ensure that the right microphone equipment can be selected to best suit the event format and used to optimise audio delivery and participation.


Let Us Take Care Of Your Audio Visual Production

Our team of audio visual experts will take care of all of the AV logistics related to the production of your event. This means you can relax and leave it down to us to make sure your event looks and sounds incredible. Let’s talk about your next project: Call +44(0)1252 519303 or send a message to to get started.

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X3 Team Download Series: Simon Reast

Sometimes approaching an AV team to work with on your events can be a daunting prospect. That’s why we wanted to help you get to know the X3 team better. Come and find out more about the AV experts behind the X3 brand, in the new ‘X3 team download’ series.

In this edition of the X3 team download, we’ll be talking to X3 Senior Production Engineer, Simon Reast.


Q. Hi, Simon. Jumping straight in. What do you think the key to a great AV production service is?

A. I’ve been in the AV industry for over 16 years and in this time I’ve come to realise that providing AV for clients is far more than supplying equipment, setting up and breaking down. It’s about building strong relationships and working closely with clients to understand the vision for their events and designing creative solutions that will bring this to life for them. The X3 team take this approach on every project we work on and we centre our clients at the core of everything we do.


Q. You’ve been with X3 for over three years as a Senior Production Engineer, could you tell us more about what your role entails and where your AV expertise lies?

A. I have a very hands on role with X3. I get involved in all aspects. From prepping the equipment in the warehouse, through to loading it up onto the vans and lorries ready for departure. Sometimes I’ll drive the equipment to the event itself and this can take me all over Europe. Once onsite, I’m responsible for the unload and AV setup process. It’s great being an all-rounder onsite of an event, as I can get involved with the sound, lighting and visual elements, as well as supporting the team with stage and set builds.

As a creative and visual person, I’m naturally drawn to the video and data components of an events audio visual; it’s great to play a part in delivering the visual impact for an event.


Q. What would your advice be to an event organiser who is looking for professional AV but is concerned about the cost?

A. Investing in expert AV production for live events will always be money well spent. I think AV can help emphasise the clients’ message in a way that just would not be possible without professional audio visual; imagine a product launch or corporate event without technology! It just wouldn’t work.

Of course, cost will always be an important factor to consider for our clients, but we work closely with them to understand their expectations and their allotted budget. This detail is taken into consideration when we recommend our AV production solutions and we ensure that whatever we put forward will deliver the right impact at the right cost for the project.


Q. Of all the destinations you’ve travelled to as part of your role with X3, which has been your favourite?

A. The X3 team travel all over the world delivering audio visual production and onsite AV support, so picking one top destination is tricky as there have been so many that are all amazing in their own right. However, there is one place that always stands out and that’s Tokyo, Japan; it was such a different place with its own unique challenges, but it was an absolutely awesome experience.

Being able to travel to new places across the globe is a really fantastic part of my role with X3; I get to see incredible locations and work in diverse environments. Supplying AV in different parts of the world means that the X3 team can confidently manage projects that involve regional complexities. We aren’t phased by challenges and use our knowledge and experience to deliver a seamless experience for our clients – that’s what it’s all about with X3.


Q. Why do you think trust is such an important component between X3 Solutions and your clients?

A. A client will select us for our AV expertise and therefore every interaction we have with them has to demonstrate this and our ability to deliver professional AV solutions that align with their brief. As a result of doing this, trust is instilled, develops and grows, which is vital for an effective working relationship. When there is two-sided trust, we can work and get on with what we do best, allowing our clients to rely on us and put their focus on other event priorities that may need their attention.


Q. What trends are shaping X3’s approach to event AV at the moment?

A. People expect a creative element to make an event memorable. We live in a social media age, so looking good and engaging an audiences’ attention in the right way is so important in expanding an events overall reach. This is definitely influencing the approach we take to events and provides us with an exciting opportunity to recommend the different technology options and techniques that can help deliver a standout look and feel; enhancing a brands ability to deliver their messages effectively.

Interactivity is also a big trend that continues to shape events. Event organisers are really realising that nobody just wants to sit and be talked at for hours on end anymore. This has led to an increased uptake in voting systems and iPad integration: giving delegates the opportunity to ask questions, input their opinions and vote on event topics.

In-event filming and capturing all aspects of an event is becoming more popular too. Larger events are using this style of content to close their events and provide a visually stimulating roundup of their programme. Organisers also re-purpose this content as promotional event collateral post-event, which extends its usability and can help justify the filming cost.

On the whole the continuing evolution of technology is what seems to instigate trends in the events industry, and we’re always looking out for the latest AV tech that can be implemented to convey a clients’ event message in more powerful and unforgettable ways.


Carry on the conversation with Simon – here’s how:


Check out the rest of the X3 team download series, available now on our blog page.

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X3 Team Download Series: David Walker

Sometimes approaching an AV team to work with on your events can be a daunting prospect. That’s why we wanted to help you get to know the X3 team better. Come and find out more about the AV experts behind the X3 brand, in the new ‘X3 team download’ series.

In this edition of the X3 team download, we’ll be talking to X3 Project Manager, David Walker.


Q. Hi David, what does the role of an X3 Project Manager entail?

A. I’ve been with the X3 team as a Project Manager for over 5 years. It’s a role that’s very varied and it really keeps you on your toes in terms of the diversity of the projects that we work on.

I’m one of the main points of contact with our clients and it’s part of my role to understand their vision and what they are trying to achieve from their event. We then work collaboratively to generate concepts and develop them into a scheme that we imaginatively bring to life through our specialist AV production solutions.

From the start of the project to the end, we become a dedicated part of an event team. Each client we work with goes through the same process, but everything we do is tailored to them and their specific requirements. I make sure that every element relating to a project is coordinated and completed to specified deadlines. I also draw upon my vast experience within the AV industry to proactively negate any issues that may arise throughout the project; we’re committed to ensuring that the service X3 deliver is seamless.


Q. Do you have a specialism within audio visual?

A. Yes, my expertise sits in sound production. Sound is such a complex element in event production, and it’s so crucial to get it right. The way content is heard during live events is really important; if it isn’t transmitted well then messages can be missed, audiences disengage, and the overall impact of the event is lost. Sound and visual elements must align in order to create experiences that really captivate and talk to an audience.


Q. Is there anything that would surprise your clients in terms of the work that goes on behind the scenes at X3?

A. As an audio visual company, we pride ourselves on delivering a high-quality service, matched with providing a great customer experience, so I think that our clients expect and know that we work hard behind the scenes to ensure that their event production is first-rate.

In order to fulfil these expectations, the team at X3 are dedicated to planning and designing the AV production of an event with meticulous detail, and there is a huge importance placed on the extensive testing of equipment before it’s deployed for an event.


Q. As Project Manager, what is your approach to answering AV related questions from clients?

A. Part of bringing our clients’ event vision to life is effectively managing expectations and ensuring that when we go back on any questions, that the answers we provide are supported by facts that allow for us to make informed decisions together.

No matter the question, we are always happy to advise and support our client. Some questions are simple, and we can go back instantly. Some questions may involve a little more investigation in order for us to understand the context and to answer all queries confidently. We will also outline any other considerations that may have to be addressed in projects in light of potential changes.

Ultimately, our approach is to provide answers to all possible questions upfront and at the beginning of the project, reducing the need for questions later on down the line.


Q. We understand that X3 works across a broad spectrum of industries, but do you have a favourite project that you’ve worked on so far?

A. We worked on an event for a cosmetics group and it remains one of my favourite projects because of the fact we utilised an ultra-wide screen and video projection. This set-up is completely immersive and works so well to present dynamic content in a visually exciting way. We work to combine our creative solutions with this technology in order to transform an audiences surroundings. Ultra-wide projection screens are adaptable too, meaning we can customise it to the clients’ venue spaces, without compromising on the transformative effect.


Q. Do you think AV production for live events is a nicety or a necessity?

A. Well, you’re asking this question to someone who has worked within the AV sector for over 20 years, so of course, to me, it’s a necessity. However, the fact that I work within this industry isn’t really a deciding factor to my answer. I think it is clear to most people (AV professional or not), how important expert audio visual production is, and how it can elevate an event from being mediocre to incredible. Professional AV transforms events, and we look to demonstrate this in every service we provide to our clients.


Q. What benefit(s) do your clients get from utilising X3 Solutions AV services?

A. Our clients feel confident and comfortable with X3. They know that we’re a qualified and experienced team of AV professionals, that take a proactive approach to mitigating any problems, issues or unexpected challenges that may occur, both in the lead up to and during an event. This allows our clients the opportunity to give their undivided attention to their role within an event, whatever that may be, safe in the knowledge that we’ll make their event visually and audibly amazing.


Carry on the conversation with David – here’s how:

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X3 Team Download Series: Martin Newell

Sometimes approaching an AV team to work with on your events can be a daunting prospect. That’s why we wanted to help you get to know the X3 team better. Come and find out more about the AV experts behind the X3 brand, in the new ‘X3 team download’ series.

In this edition of the X3 team download, we’ll be talking to X3 Operations Director, Martin Newell.


Q. Hi Martin, first, tell us how long you’ve worked within the AV industry?

A. Well, I’ve been working within the AV industry for over 27 years, 6 of those years being with X3 Solutions. I was part of the team that co-founded X3 Solutions and I think it’s our collective experience and knowledge that has built the business into the position it is in today.


Q. What is your area of AV expertise?

A. My area of AV expertise lies in audio. From a young age I always had an interest in audio systems, so continuing into this professional arena seemed like a natural progression. I appreciate high quality audio reproduction and it’s this appreciation that drives me to produce great sound experiences for each and every client X3 work with. Audio really is key to any live event; you need to be heard in the best possible way to convey your message to your audience.


Q. How has the AV industry changed during your career to date?

A. I have witnessed the analog to digital revolution and therefore one very notable change is the technology that’s used within our industry; this has evolved and developed so much over the years. The advances have dramatically changed the quality of productions and allowed us to continually offer a superior service to our clients, so that their live event audio visual is always first-class. At X3, we pride ourselves on supplying our clients with the best AV technology available on the market.

From a personal perspective I really enjoy how the AV industry is always looking for new ways and technologies that can enhance our service offering.


Q. Do you have a favourite AV project that you’ve worked on?

A. I was part of the AV team that produced the audio visual production for a World War 1 Roadshow. This event project was a favourite because on-site we were setting up and working in many different locations; we were outside with the various challenges that brings, and the subject matter was really interesting. There were so many different elements to pull together, which as a team we delivered on. All the various components made it a very rewarding event to be involved in.


Q. What is your work mantra?

A. In this line of work my mantra is, ‘preparation is everything’, you can’t leave any detail down to chance. The team at X3 are highly detail orientated, no matter the size or scale of the event. We take a proactive approach to our work too; if we foresee an issue or a problem, we deal with it immediately. Similarly, if we see an opportunity to elevate your experience with us as a business further, then we’ll take it. Basically, we aim to provide excellent technical expertise in combination with incredible customer service, so that we become the AV solutions supplier you can rely on for your events time and time again.


Q. Out of all the AV related questions put your way, which one tops the list as the most frequently asked?

A. It would probably be, “Can we fit the screen in that room?”. Like I said earlier on, detail is everything in our business and that’s why we don’t answer questions, like this one, without fully researching and understanding the dimensions of the space we will be operating in.

It is for this reason too, that site visits to venues are vital, as they give the team the ability to scope out the room(s) we will be delivering our AV production in. Once we have all the relevant information to hand, we can advise our clients confidently on the most suitable staging and AV set-up for their specific project, and work to ensure that it delivers the required impact.


Q. It’s a question that we’re asking every member of the X3 team, but in your opinion, what impact does AV production have on a live event or conference?

A. Professional audio visual production enhances an event and brings it to life. Well-thought-out AV, that takes into consideration the event purpose, theme and audience, can help immerse and captivate attendees and deliver information in a unique and powerful way.

The X3 team always work closely with clients on their projects, and we make sure that from the very outset we get a comprehensive brief of what they want to achieve from their events; we then collaborate with them to deliver a production that aligns with this vision. By listening and forming strong partnerships with our clients, we provide outstanding audio visual solutions that are always on-brief and within budget.

I relish being part of a great team that has the skill, experience and expertise to transform live events. There is no better feeling than completing a project that has benefitted enormously from the implementation of creative AV.


Carry on the conversation with Martin – here’s how:


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X3 Team Download Series: David Beswick

Sometimes approaching an AV team to work with on your events can be a daunting prospect. That’s why we wanted to help you get to know the X3 team better. Come and find out more about the AV experts behind the X3 brand, in the new ‘X3 team download’ series.

First up is, David Beswick X3 Solutions Creative Director and one of the co-founders of the company. We started our chat with him by getting the lowdown on when and why X3 Solutions was first devised.


Q. Hi David, how long has X3 Solutions been around for?

A. We set X3 up back in 2013, so we’ve been operating now for over 6 years. The time has gone incredibly quickly and we’re really proud of the business X3 has become and continues to evolve into.


Q. What was the driving force behind creating X3 in 2013?

A. We came together to create X3 Solutions with the mission of providing a high service level to our clients – that was one thing that was really important to us. The co-founding team have all worked in the AV industry before, and of course whilst a creative approach and affordable prices are incredibly important factors in our business – that’s a given – we also know how vital strong relationships are between an AV supplier and a client. So that was our focus: to combine years of audio visual experience in the live events and conference industry, with the ability to give clients a fantastic experience with us as a company.

We always look to be one step ahead, so that our clients can get on with the work that they need to do onsite and trust us as their expert AV partner. It’s an approach that works, and it certainly helps us to form great working relationships with clients and to deliver AV solutions that meet and exceed their expectations.


Q. Where is X3 Solutions Head Quarters based?

A. We are located in Ash Vale in the UK. However, this is just our base and a place for the team to regroup. X3 takes a global approach: this means we can work on AV projects for live events and conferences anywhere in the world – you can check out some of the incredible places we’ve provided our AV production services here.


Q. David, tell us more about your role as Creative Director:

A. With over 20 years’ experience in the industry, I’ve developed my areas of expertise in creative design and production management, which is what led to me heading up the creative function here at X3.

The creative element is what makes the audio visual we deploy, unique to the brand; although we take all our clients through the same tried and tested process, we seek to get to know them and their event individually, taking a detailed brief at the outset, so that we can design bespoke creatives that will capture their individual specifications. It’s fantastic to work with businesses and to bring their projects to life through the transformative power of AV – that’s why I love what I do.


Q. Tell us about your favourite AV project to date:

A. We work across a wide spectrum of industries including pharmaceutical, automotive, financial, cosmetic and others, so it’s difficult to pin point one favourite AV project; all of them are so individual and have been great to work on. But, there was one large-scale event that I delivered in Prague, last year, that I was really pleased with in terms of the end set design; it was one of the most functional that I have created to date, and ultimately that is the very purpose of good design: to look amazing whilst serving a multi-faceted purpose.


Q. From your experience in the AV world, what is one piece of insight you would share?

A. Creating professional AV solutions takes time, dedication and a huge attention to detail. Simple and seamless designs are often the ones that are very difficult to create, and that’s part of the illusion we build – we put in the hours, the creative and technical expertise, and work hard to provide AV that appears effortless in its delivery, and that creates an unrivalled impact on audiences.


Q. Finally, why do you believe AV production is so important to incorporate into live events and conferences?

A. Well executed and considered AV, ensures that an optimised environment has been created for both presenters and delegates. If presenters have the correct setting, which allows them to present confidently, then in my experience they are much more relaxed, and in turn they are able to convey the information and key messages in a way that flows and that is captivating for the audience. Similarly, if delegates are immersed and engaged through the power of AV techniques, then they are far more receptive to the information being communicated. A well-rounded AV specification means that brands can be heard and seen clearly and deliver their content in a creative and inspiring format.


Carry on the conversation with David – here’s how:



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X3 Welcome New Head of Finance

X3 Solutions are pleased to welcome our new Head of Finance, Jenny Harry to our growing team in Ash Vale.

Jenny comes with a wealth of experience and has worked within the accounting industry for the last 15 years. She has been an integral part of our company for the last 5 years on a part time contractual basis but now joins us as a full time employee.

We are very excited to have Jenny on board and we wish her every success in her new role within the X3 team.

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