The Event Trends Setting The AV Agenda In 2020

A new decade has arrived and it’s that time of year again, where we look ahead to what event trends will be setting the audio visual agenda over the next 12 months.

In an industry that doesn’t stand still, it’s no surprise that there are some exciting, unmissable trends breaking through and evolving into the mainstream event scene. Here’re just 4 trends that you should be aware of for 2020.

Silent Conferences

Imagine utilising one space to deliver numerous streams of content simultaneously. Silent conferencing is emerging as an increasingly popular method of being able to achieve just this. Through the use of especially licensed frequencies and programmed headphones, event organisers can set up multiple stands, workshops, sets and stages within the same room and transmit quality content directly to delegates, who can tune in and listen to information without being distracted by the concurrent activity taking place around them.

This is a brilliant and forward-thinking use of existing wireless headphone technology. The solution allows a seamless journey for delegates, who, in one place, can discover the content that matters most to them. Not only does this remove the time lag from moving between event sessions, creating a more efficient event programme for all involved, but it is a great way for event planners to optimise floor space, reducing the need and cost associated with additional room hire.

Projection Mapping

This technology has been around for a while now, but that doesn’t mean that it doesn’t deserve a place on the top trends list. This projection technique can certainly create versatile, showstopping results: transforming objects, surfaces and exteriors into stunning, immersive, sometimes interactive multi-media, audio visual displays for events.

Casting projections within both indoor and outdoor spaces is becoming an accessible and really effective way of creating visually stimulating 3D illusions; sound can also be added to the projections to maximise the impact and elevate the observers experience further. This flexible technology is completely scalable too, allowing events of all sizes to benefit from its spectacular ability to convey enthralling theming, branding and messaging, all through the power of light.


Where’s the correlation between the trend for wellness and AV we hear you ask? Well, let us explain. As awareness around wellness and wellbeing has grown, so too has the application of wellness initiatives within event programmes. The uptake of this trend has seen event professionals looking for new and imaginative ways to create areas within live event environments, that offer peace, tranquillity and an opportunity to escape the hustle and bustle and recharge.

So, here’s the all-important AV link. The use of colour schemes and background music are proven to influence mood, so professional audio visual lighting techniques and sound systems are providing events with the professional means in which to transform venue spaces into ambient ‘wellness zones’, that work to relax delegates. With this trend sticking around, it’s an interesting time to explore the additional capabilities of AV event production, and the solutions they can offer to enhance delegate experiences.


Conventional venues have their place and always will, but the industry is seeing a desire for unique, alternate, stand-alone event spaces. This trend presents an exciting chance for planners to choose venues that break-away from the norm and which will capture the imaginations of attendees; with locations such as abandoned prisons, deserted warehouses, museums and art galleries topping the list as different spaces to experiment with. As this trend emerges and spaces not purpose built for events gain popularity, AV production specialists will also have a great opportunity to further demonstrate to corporate clients, how their services can transform blank canvasses into functional, yet visually and audibly impressive event sites, that can facilitate high-quality business output.

As trends come and go in an ever-changing event landscape, X3 Solutions will always be a constant, providing creative AV Solutions for your live events and conferences. If you’d like to discuss your AV requirements for upcoming projects, then talk to the team today on: Call +44(0)1252 519303 or send a message to

Read more

AV Event Logistics: The Basics

When it comes to events, there’re so many logistical elements to consider, and sometimes it can seem like a challenge too big to tackle on your own. That’s where X3 come in. We’re here to help you cover off some of the most common audio visual logistics that could impact on your event.

Know Your Venue

When it comes to your venue, it is important to know its capabilities and what can be achieved within the space available; this will put you in an informed position and help you make an array of decisions related to your event, including those surrounding the AV production.

Talk to your venue and confirm what space is available for equipment, check if there are any restrictions on what equipment can be used. Identify whether there is adequate access to the venue for AV to be unloaded and bought in for set-up. At X3, we always suggest a site visit to selected event venues. We can ask the right questions and ensure we find out all we need to know, to plan an event’s AV with the specifications of your venue firmly in mind.

Set-Up and Break-down Timings

In an ideal world, you’d have days to set-up and break-down the audio visual production for your event, ensuring that every element is perfectly on point. Unfortunately, this is not always the case, and this is why timing has to be a crucial consideration in the planning of your event.

What if you only have a venue or access to a certain area of your venue for a limited time? You will need a professional AV team that can advise on what time is required to set-up and dismantle stages and sets, and who can deploy their expertise into the design of the production, to ensure its flexible enough to meet the timelines required. Even in the tightest of turnarounds, our team will be onsite, working quickly and confidently to deliver maximum visual and audio impact. Whatever the time restrictions, we plan meticulously and work to make sure quality of the production is never compromised.

Don’t Be Constrained By A Location

It’s only natural you want your audience to be able to see and hear all the content that has been created for your event, after all that’s why you’ve worked so hard to get them to attend. In instances where it may not be possible to accommodate all delegates in one area of your venue, live streaming across especially erected screens, with high quality outputs, can provide an effective solution.

Live streaming also offers you the opportunity to broadcast your event to a wider audience. Streaming can offer those who cannot physically attend the chance to watch your event content from wherever they are in the world. Incorporating such an element can be a great way to increase event engagement, and can also provide an additional revenue stream, if you decide to charge a fee for viewing.

Don’t let your target audience miss out on any of your carefully created and curated messaging; let them hear and see everything, even if they can’t get to the stage themselves.

Look Who’s Talking

With so many incredible effects that can be created with expert audio visual, it’s easy to sometimes overlook the AV basics. It’s essential to consider who will be speaking at your event and how. Will they be mobile, moving across the stage? Will there be a panel session? Is there a Q&A component to your event, that will involve multiple speakers and input from the audience? Thinking these details through from this offset, will ensure that the right microphone equipment can be selected to best suit the event format and used to optimise audio delivery and participation.


Let Us Take Care Of Your Audio Visual Production

Our team of audio visual experts will take care of all of the AV logistics related to the production of your event. This means you can relax and leave it down to us to make sure your event looks and sounds incredible. Let’s talk about your next project: Call +44(0)1252 519303 or send a message to to get started.

Read more

X3 Team Download Series: Simon Reast

Sometimes approaching an AV team to work with on your events can be a daunting prospect. That’s why we wanted to help you get to know the X3 team better. Come and find out more about the AV experts behind the X3 brand, in the new ‘X3 team download’ series.

In this edition of the X3 team download, we’ll be talking to X3 Senior Production Engineer, Simon Reast.


Q. Hi, Simon. Jumping straight in. What do you think the key to a great AV production service is?

A. I’ve been in the AV industry for over 16 years and in this time I’ve come to realise that providing AV for clients is far more than supplying equipment, setting up and breaking down. It’s about building strong relationships and working closely with clients to understand the vision for their events and designing creative solutions that will bring this to life for them. The X3 team take this approach on every project we work on and we centre our clients at the core of everything we do.


Q. You’ve been with X3 for over three years as a Senior Production Engineer, could you tell us more about what your role entails and where your AV expertise lies?

A. I have a very hands on role with X3. I get involved in all aspects. From prepping the equipment in the warehouse, through to loading it up onto the vans and lorries ready for departure. Sometimes I’ll drive the equipment to the event itself and this can take me all over Europe. Once onsite, I’m responsible for the unload and AV setup process. It’s great being an all-rounder onsite of an event, as I can get involved with the sound, lighting and visual elements, as well as supporting the team with stage and set builds.

As a creative and visual person, I’m naturally drawn to the video and data components of an events audio visual; it’s great to play a part in delivering the visual impact for an event.


Q. What would your advice be to an event organiser who is looking for professional AV but is concerned about the cost?

A. Investing in expert AV production for live events will always be money well spent. I think AV can help emphasise the clients’ message in a way that just would not be possible without professional audio visual; imagine a product launch or corporate event without technology! It just wouldn’t work.

Of course, cost will always be an important factor to consider for our clients, but we work closely with them to understand their expectations and their allotted budget. This detail is taken into consideration when we recommend our AV production solutions and we ensure that whatever we put forward will deliver the right impact at the right cost for the project.


Q. Of all the destinations you’ve travelled to as part of your role with X3, which has been your favourite?

A. The X3 team travel all over the world delivering audio visual production and onsite AV support, so picking one top destination is tricky as there have been so many that are all amazing in their own right. However, there is one place that always stands out and that’s Tokyo, Japan; it was such a different place with its own unique challenges, but it was an absolutely awesome experience.

Being able to travel to new places across the globe is a really fantastic part of my role with X3; I get to see incredible locations and work in diverse environments. Supplying AV in different parts of the world means that the X3 team can confidently manage projects that involve regional complexities. We aren’t phased by challenges and use our knowledge and experience to deliver a seamless experience for our clients – that’s what it’s all about with X3.


Q. Why do you think trust is such an important component between X3 Solutions and your clients?

A. A client will select us for our AV expertise and therefore every interaction we have with them has to demonstrate this and our ability to deliver professional AV solutions that align with their brief. As a result of doing this, trust is instilled, develops and grows, which is vital for an effective working relationship. When there is two-sided trust, we can work and get on with what we do best, allowing our clients to rely on us and put their focus on other event priorities that may need their attention.


Q. What trends are shaping X3’s approach to event AV at the moment?

A. People expect a creative element to make an event memorable. We live in a social media age, so looking good and engaging an audiences’ attention in the right way is so important in expanding an events overall reach. This is definitely influencing the approach we take to events and provides us with an exciting opportunity to recommend the different technology options and techniques that can help deliver a standout look and feel; enhancing a brands ability to deliver their messages effectively.

Interactivity is also a big trend that continues to shape events. Event organisers are really realising that nobody just wants to sit and be talked at for hours on end anymore. This has led to an increased uptake in voting systems and iPad integration: giving delegates the opportunity to ask questions, input their opinions and vote on event topics.

In-event filming and capturing all aspects of an event is becoming more popular too. Larger events are using this style of content to close their events and provide a visually stimulating roundup of their programme. Organisers also re-purpose this content as promotional event collateral post-event, which extends its usability and can help justify the filming cost.

On the whole the continuing evolution of technology is what seems to instigate trends in the events industry, and we’re always looking out for the latest AV tech that can be implemented to convey a clients’ event message in more powerful and unforgettable ways.


Carry on the conversation with Simon – here’s how:


Check out the rest of the X3 team download series, available now on our blog page.

Read more

X3 Team Download Series: Martin Newell

Sometimes approaching an AV team to work with on your events can be a daunting prospect. That’s why we wanted to help you get to know the X3 team better. Come and find out more about the AV experts behind the X3 brand, in the new ‘X3 team download’ series.

In this edition of the X3 team download, we’ll be talking to X3 Operations Director, Martin Newell.


Q. Hi Martin, first, tell us how long you’ve worked within the AV industry?

A. Well, I’ve been working within the AV industry for over 27 years, 6 of those years being with X3 Solutions. I was part of the team that co-founded X3 Solutions and I think it’s our collective experience and knowledge that has built the business into the position it is in today.


Q. What is your area of AV expertise?

A. My area of AV expertise lies in audio. From a young age I always had an interest in audio systems, so continuing into this professional arena seemed like a natural progression. I appreciate high quality audio reproduction and it’s this appreciation that drives me to produce great sound experiences for each and every client X3 work with. Audio really is key to any live event; you need to be heard in the best possible way to convey your message to your audience.


Q. How has the AV industry changed during your career to date?

A. I have witnessed the analog to digital revolution and therefore one very notable change is the technology that’s used within our industry; this has evolved and developed so much over the years. The advances have dramatically changed the quality of productions and allowed us to continually offer a superior service to our clients, so that their live event audio visual is always first-class. At X3, we pride ourselves on supplying our clients with the best AV technology available on the market.

From a personal perspective I really enjoy how the AV industry is always looking for new ways and technologies that can enhance our service offering.


Q. Do you have a favourite AV project that you’ve worked on?

A. I was part of the AV team that produced the audio visual production for a World War 1 Roadshow. This event project was a favourite because on-site we were setting up and working in many different locations; we were outside with the various challenges that brings, and the subject matter was really interesting. There were so many different elements to pull together, which as a team we delivered on. All the various components made it a very rewarding event to be involved in.


Q. What is your work mantra?

A. In this line of work my mantra is, ‘preparation is everything’, you can’t leave any detail down to chance. The team at X3 are highly detail orientated, no matter the size or scale of the event. We take a proactive approach to our work too; if we foresee an issue or a problem, we deal with it immediately. Similarly, if we see an opportunity to elevate your experience with us as a business further, then we’ll take it. Basically, we aim to provide excellent technical expertise in combination with incredible customer service, so that we become the AV solutions supplier you can rely on for your events time and time again.


Q. Out of all the AV related questions put your way, which one tops the list as the most frequently asked?

A. It would probably be, “Can we fit the screen in that room?”. Like I said earlier on, detail is everything in our business and that’s why we don’t answer questions, like this one, without fully researching and understanding the dimensions of the space we will be operating in.

It is for this reason too, that site visits to venues are vital, as they give the team the ability to scope out the room(s) we will be delivering our AV production in. Once we have all the relevant information to hand, we can advise our clients confidently on the most suitable staging and AV set-up for their specific project, and work to ensure that it delivers the required impact.


Q. It’s a question that we’re asking every member of the X3 team, but in your opinion, what impact does AV production have on a live event or conference?

A. Professional audio visual production enhances an event and brings it to life. Well-thought-out AV, that takes into consideration the event purpose, theme and audience, can help immerse and captivate attendees and deliver information in a unique and powerful way.

The X3 team always work closely with clients on their projects, and we make sure that from the very outset we get a comprehensive brief of what they want to achieve from their events; we then collaborate with them to deliver a production that aligns with this vision. By listening and forming strong partnerships with our clients, we provide outstanding audio visual solutions that are always on-brief and within budget.

I relish being part of a great team that has the skill, experience and expertise to transform live events. There is no better feeling than completing a project that has benefitted enormously from the implementation of creative AV.


Carry on the conversation with Martin – here’s how:


Read more

X3 Team Download Series: David Beswick

Sometimes approaching an AV team to work with on your events can be a daunting prospect. That’s why we wanted to help you get to know the X3 team better. Come and find out more about the AV experts behind the X3 brand, in the new ‘X3 team download’ series.

First up is, David Beswick X3 Solutions Creative Director and one of the co-founders of the company. We started our chat with him by getting the lowdown on when and why X3 Solutions was first devised.


Q. Hi David, how long has X3 Solutions been around for?

A. We set X3 up back in 2013, so we’ve been operating now for over 6 years. The time has gone incredibly quickly and we’re really proud of the business X3 has become and continues to evolve into.


Q. What was the driving force behind creating X3 in 2013?

A. We came together to create X3 Solutions with the mission of providing a high service level to our clients – that was one thing that was really important to us. The co-founding team have all worked in the AV industry before, and of course whilst a creative approach and affordable prices are incredibly important factors in our business – that’s a given – we also know how vital strong relationships are between an AV supplier and a client. So that was our focus: to combine years of audio visual experience in the live events and conference industry, with the ability to give clients a fantastic experience with us as a company.

We always look to be one step ahead, so that our clients can get on with the work that they need to do onsite and trust us as their expert AV partner. It’s an approach that works, and it certainly helps us to form great working relationships with clients and to deliver AV solutions that meet and exceed their expectations.


Q. Where is X3 Solutions Head Quarters based?

A. We are located in Ash Vale in the UK. However, this is just our base and a place for the team to regroup. X3 takes a global approach: this means we can work on AV projects for live events and conferences anywhere in the world – you can check out some of the incredible places we’ve provided our AV production services here.


Q. David, tell us more about your role as Creative Director:

A. With over 20 years’ experience in the industry, I’ve developed my areas of expertise in creative design and production management, which is what led to me heading up the creative function here at X3.

The creative element is what makes the audio visual we deploy, unique to the brand; although we take all our clients through the same tried and tested process, we seek to get to know them and their event individually, taking a detailed brief at the outset, so that we can design bespoke creatives that will capture their individual specifications. It’s fantastic to work with businesses and to bring their projects to life through the transformative power of AV – that’s why I love what I do.


Q. Tell us about your favourite AV project to date:

A. We work across a wide spectrum of industries including pharmaceutical, automotive, financial, cosmetic and others, so it’s difficult to pin point one favourite AV project; all of them are so individual and have been great to work on. But, there was one large-scale event that I delivered in Prague, last year, that I was really pleased with in terms of the end set design; it was one of the most functional that I have created to date, and ultimately that is the very purpose of good design: to look amazing whilst serving a multi-faceted purpose.


Q. From your experience in the AV world, what is one piece of insight you would share?

A. Creating professional AV solutions takes time, dedication and a huge attention to detail. Simple and seamless designs are often the ones that are very difficult to create, and that’s part of the illusion we build – we put in the hours, the creative and technical expertise, and work hard to provide AV that appears effortless in its delivery, and that creates an unrivalled impact on audiences.


Q. Finally, why do you believe AV production is so important to incorporate into live events and conferences?

A. Well executed and considered AV, ensures that an optimised environment has been created for both presenters and delegates. If presenters have the correct setting, which allows them to present confidently, then in my experience they are much more relaxed, and in turn they are able to convey the information and key messages in a way that flows and that is captivating for the audience. Similarly, if delegates are immersed and engaged through the power of AV techniques, then they are far more receptive to the information being communicated. A well-rounded AV specification means that brands can be heard and seen clearly and deliver their content in a creative and inspiring format.


Carry on the conversation with David – here’s how:



Read more

How to set Your Stage to Engage

Live events and conferences are held for different reasons, across different industry sectors, they vary in size and attendee numbers and are run in locations and venues all over the world. However, one thing that they will all have in common is their need to design and build a stage and set that captures the essence of their business and delivers an engaging experience to their audience.

Here are some of the staples to consider when requesting a stage and set design from your audio visual production company.

Creating a Focal Point

When liaising with an AV partner about the design of the stage and set for your event it is important to keep in mind how the space will be used and by who. It’s also important to consider the way in which you want your audience to see and interact with the equipment or individuals that will populate the stage and set during the course of the event.

Establishing these key points will help shape the design concepts for the staging, providing a final solution that will be fit for purpose and which will allow attendees to know where their attention should be focused, so they can engage effectively with the content being presented.

The Power of Colour

The stage and set for your event can set a scene and tell the story of your brand. This is why it’s important to select a colour scheme that will complement your branding, but also align with the overall theme of your event. Don’t be shy and get creative, ask your AV supplier what colour schemes will work the best to create the mood and atmosphere you want to achieve in certain points of your event. Once you know what colours you want to incorporate, your AV team can discuss with you the lighting techniques that they can utilise to bring your concept to life.

A Show of Light

At this point in the process your AV team knows what the focal point for your event needs to be and also what colour theme you want to have translated into your stage and set design. No matter the size or purpose of your event, lighting can transform the look and feel of your venue space and generate an ambience that can help influence how your audience perceives your brand and your messaging.

With multiple lighting systems techniques available, trust your AV company to suggest which equipment will render the best solution for your requirements. From uplighters, stage lighting, gobos that can be customised and floodlighting, the possibilities are endless to ensure that your event is lit up in the best way.

Video Vibes

Audiences are always looking for an experience that captivates them and delivers an impact. This is becoming more achievable with advances in AV technology, including the way in which video content is displayed and integrated within your stage and set design.

Video walls and projections not only look spectacular, but they can also help create illusions of space and shapes without physically having to build them into the set design, providing your event staging the opportunity to be flexible and transform to suit various purposes.

Combining video displays and pre-recorded content can also bring another dimension to your event and can be a powerful way to present new information to your delegates. An insertion of VTs can help enhance the presentations of speakers, reveal exclusive details, highlight award winner names and can also help break-up what can sometimes be a monotonous stream of people coming on and off stage.

Large screens that are clearly visible can also offer a great way to display results of audience interactivity; showing real-time social polls, voting, running live Q&A sessions where participants can express their own opinions as well as see, on-screen, the views and perspectives of other attendees.

Video content can also be used in conjunction with lighting and sound components to create an unrivalled effect that can really help to set your brand, message and offering apart.


As an event organiser, of course your stage and set design will be guided by your budget. Creating a clear brief and being transparent about your AV budget will help your audio visual team to advise on what can be produced for your financial outlay.

Following on from this, AV suppliers such as X3 Solutions can work with your brief to create impressive and bespoke visuals of your staging and set. How? Utilising 3D Rendering Software, X3 Solutions can give you an insight into how your event AV, including the stage and set, could look before any build takes place, allowing your AV production to be specified to the highest quality.


X3 are AV specialists that offer creative and effective audio visual solutions for the live events and conference industry. We work with clients across the globe to transform events into experiences that look and sound incredible. If you want your next event to stand out from the crowd, then speak to the experienced team at X3 Solutions to find out how we can help: +44(0)1252 519303 or email:

Read more

Why AV is a Must for Your Product Launch

Your product launch is no doubt a major event in the company calendar and is your businesses opportunity to showcase the product or service that has been in the planning for months or perhaps even years.

How do you make sure that your launch creates an un-rivalled vibe that ripples through your industry and firmly places your brand in the mind of your target audience? In today’s fast paced, marketing frenzied world, what does it take to stand out from the crowd and conceive brand advocates?

Audio visual production can play a huge part in elevating your product launch and the way attendees get excited, interact and perceive your latest offering. How? Find out…

SET the scene

How you position your product at its launch will be remembered and can set the tone for its journey into the market place. Whatever story you create for your product, bring it to life with a set design that transforms a venue space and clearly drives the personality of your brand to deliver maximum impact.

Tell your AV team your vision and work with them closely to develop concepts that capture the essence of your product. If your AV supplier works with 3D rendering software, you can even see in exceptional detail how your initial ideas would look in reality; allowing you to select the right creation that can be developed by your AV team into an incredible physical installation that will WOW.

Watch the transformation

You’ll want to showcase your product in the best light possible and that’s where a well-thought-out lighting scheme can amplify the setting of your launch and create an amazing effect that transforms the space and sets the mood for your event. Your AV provider will have extensive knowledge on which lighting systems will work best to produce an ambience that complements your set design and aligns with your overall launch image.

Project your brand

Product launches are an opportunity to engage with prospects who now, or in the future, may be interested in purchasing your product. Maximise the power of your platform and find out how your AV supplier can support in the creation of visual event content that is not only entertaining but insightful and informative. Inventing and implementing attention grabbing content ideas can help communicate the unique selling points of your product and fundamentally shape the attendees experience of your brand.

Impressive content needs to be seen. Depending on the nature of your launch, the range of techniques that can be used to project your content are impressive. From wide-screen displays and HD projectors through to projection mapping technology, the power of your imagination can be harnessed by audio visual equipment that pushes the boundaries of what you thought would be possible.

With such a spectacular event lined up why limit exposure? Take your launch event to the masses and live stream, allowing audiences who aren’t in attendance to experience the wonders of your launch first-hand. Live streaming can also help create a buzz and urgency to consume content, which is exactly the momentum you want to produce for your product.

It doesn’t end there: AV solutions such as event recording, can provide promotional collateral that can be used as part of your wider marketing strategy after the event is done and dusted. Optimise the ROI of your launch event and continue to drive awareness and interest with video content that packs a punch.


Utilising audio visual production can help to make your launch an introduction that counts – take industry insiders, commentators and brand fans on a journey that they won’t forget and make your launch event a spectacular that people can’t wait to talk about and share. Awe-inspiring experiences, underpinned by customised AV solutions, transcend walls of venues and filter out through social channels and other sharing platforms, allowing audiences to discover your new product and brand.

X3 Solutions are specialists in AV production for live product launches and work with your brief and budget in mind to turn your event vision into a reality. Having worked with many clients across different sectors and around the world we have the experience and expertise to manage your project from start to finish. We work collaboratively with you to deliver an experience for your audience that will captivate and propel your brand into the forefront of their minds. Tell us your AV requirements today: Call: +44(0)1252 519303 Email:


Read more

AV Solutions With Global Reach

X3 Solutions provide AV solutions for live events and conferences around the globe. As part of our job we get a unique opportunity to see the world as we work.

Working with clients in Europe and beyond, we travel to amazing destinations and venues to deliver expert audio visual production. As well as being an incredible perk to the job, our globetrotting also gives us a great advantage when it comes to working on your event production – our highly skilled team of technicians have extensive knowledge and experience of the AV industry in and outside of the UK, which allows us to be one step ahead of your expectations.

Join us on a quick round the world trip of the incredible locations we’ve been providing our AV services in:

Dubai, Rome and Mexico


Athens, Cannes and Lisbon


Nice, Switzerland and Malta


The journey doesn’t end there, follow us on our social channels: Facebook, Twitter and Instagram to explore more and to join in our future adventures.

No matter the location, X3 solutions are the AV experts that have the credentials you’re looking for to elevate your event to the next level. Tell us about your audio visual requirements and find out how we can work as your AV partner on your next live event: Call +44(0)1252 519303 or send a message to to get started.

Read more

3 Ways 3D Event Visualisation Can Improve Your Event Planning Process

Does the term 3D event visualisation resonate with you at all? Is it something that you’ve heard of, but you’ve never paid attention to? You may know a little about 3D rendering software, but you’re probably unaware of the valuable ways it can benefit the early stages of your event development – until now. Here are the 3 ways 3D event visualisation can improve your event planning process.

1. Professional Reassurance

No matter your experience within the event planning arena, when you engage with an AV supplier you want the reassurance that they share your vision and fully understand the event brief that you’ve supplied to them. Using 3D rendering software early on in the event planning process can help provide visual confirmation that your AV team are on the same page as you and get what it is you are trying to achieve in terms of the look and feel of your event.

Professional AV companies should work with you on a collaborative basis, to produce a couple of design concepts that can be refined in order to nail down a final creation that is bespoke to your specifications, and that can be produced in-line with your budget allocation.

The way in which 3D design concepts are created and presented can also help give you an insight into how your AV partner will work with you throughout the entire process. It is a good opportunity for you to assess their AV credentials, and how they will manage you as a client. From the outset, finding an AV company that you can build a good working relationship with and trust with your AV requirements is key.

2. Collective Vision

When planning an event, it is unlikely that you are going to be working in isolation and therefore it is important that you can share your vision of how the event should look with the wider event team. Sharing the 3D design(s) of your event can help bring it to life and give the event a strong theme and identity that can be used to inspire and influence other aspects of the event planning process, including:

  • The venue selection – ensure the AV concept can be facilitated by the venue that is chosen
  • Seating and furniture elements
  • Event marketing collateral
  • Content creation
  • Food and drink selections

Aligning the core components of your event from the off, can have a beneficial effect on its overall execution and can help create an integrated immersive experience for attendees.

Unfortunately, sharing a quick doddle sketched in the back of your notepad of how you envision the event, is unlikely to have the same impact. Therefore, finding an AV production company that offers 3D visualisation as part of their service, will help you to shape your event brief into a tangible and shareable asset, that can support with driving your event forward.

3. Gentle Persuasion

Wouldn’t it be great if money was no object and you were free to make all the decisions irrespective of price? The reality is that you are most likely working to a fixed event budget and reporting back to the powers at be on the costs being incurred.

In some instances, event AV can be seen as an unnecessary expenditure. There can also be a hesitancy to spend on AV due to not having a clear understanding of what you will be getting for the financial outlay – this is where 3D event visualisation can play an integral part in helping you to influence budgetary spend.

Many AV production businesses will take the time to meet with the event team and decision makers. They will talk through the service they intend to provide and present the 3D visual concepts; which should be designed to meet both the event brief and the outlined budget. This can serve as powerful evidence as to the impact that can be created with expert AV production. As well as explaining the other advantageous reasons your event needs AV, providing professional and sophisticated design visuals in-line with a clear breakdown of costs, can help justify the required AV spend and prompt sign-off.


X3 Solutions are an expert audio visual solutions provider with over 20 years’ experience. We understand how important it is to be able to visualise the AV elements of your event and that’s why we offer 3D event visualisation as part of our event and conference production services. Give us your brief and trust us to deliver an experience that will captivate your delegates. Call +44(0)1252 519303 or send a message to today.

Read more

The AV Terms You Need to Know

Here at X3 we understand that working with an AV supplier on your event, if you have little or no prior experience within the AV industry, can be a daunting prospect.  It’s important to us that you’re not only making the most of your AV budget, but also feel confident when discussing the AV required for your event. That’s why we’ve put together a collection of some of the key and most common AV terms that you are likely to come across.

Knowing the basics is a great starting point and busting through the technical jargon will help give you confidence when conversing with the X3 team and conveying your AV needs.

Here are some basic audio visual terms to get you started on your mission to becoming AV savvy:

Aspect Ratio:

Sounds technical, but let’s keep it simple: it is used to describe the width to the height relationship of an image on a screen. The most common aspect ratios used are 4:3 and 16:9.


A nice abbreviation for ‘Audience Response System’. We can discuss with you how this works from a hardware and software perspective – if you want to get involved with that level of detail. Digital event solutions work well to engage your audience in polls and/or Q&A sessions and are worth considering as an element of your AV, if your event needs this type of audience interaction.

Confidence Monitor:

Presenting content naturally and confidently is a requirement for all events that have live speakers on stage. Displaying what content is being shown on the screens behind the presenter, the confidence monitor is placed strategically on stage for speakers to use as a guide. Having this to refer to supports the speaker in delivering their information in sync with the projections of the presentation displayed to the audience.

Front of House:

Perhaps a phrase you’ve heard before, but a term that means something different in the AV world. This is the area that your X3 AV team will be allocated to set up and run the AV for your live event. Involving the X3 team from the start of your project will give us the opportunity to visit the venue and for this element to be considered and pinned down early on in the process.


A great piece of lighting equipment to personalise your event. How? A gobo holds a template within it to project out your logo or especially created wording. Whatever you choose to place inside the gobo, the design can create a nice impact when customising the event space.

Load-in and Load-out:

The process whereby the set on stage is built ahead of the event and the subsequent actions taken to pull down the set on stage post-event.


A microphone is a microphone, right? Well, no there are many variations of microphone to select from. The type of microphone needed will depend on the nature of your event and how the speakers are going to communicate information to attendees; once this has been established we can suggest the best microphone type to suit the speaker’s needs.

Play-Ons and Music Stings:

Using music to introduce speakers or winners to stage can help to create the desired atmosphere within a conference environment. These terms relate to the tunes that will be selected and used for these pivotal points in the event.

Rear and Front Projection:

How do you want to project your content? Rear projection is placed behind the screen, usually at ground level. Whereas front projection is, yep you’ve guessed it, placed in front of the screen. Front projection is usually suspended from rigging to avoid presenters walking in front of it. Due to rigging requirements this type of projection can warrant a larger part of your AV budget; we can discuss your options with you in order to find a solution that suits the needs of your event, whilst keeping within budget.


As you may expect, this term relates to the sharpness and clarity of an image on a monitor or screen. Images are made up of pixels; the higher the resolution, the more pixels that can be displayed on the screen – more pixels mean a better quality of image displayed.

Rigging and Truss:

Are pieces of AV equipment used to hold your selected lighting, speakers and projectors from. Whilst the rigging is the main support frame, trusses are used to hang what is required in place.

Show Flow:

This is the document that effectively acts as a road-map for the AV of your event. From start to finish, it indicates what audio visual is due to be deployed against pre-determined times. Using a refined show flow plan should ensure that the AV execution during your event is of the highest quality.

At this point you may be feeling a little more comfortable with the broader AV lingo you are likely to encounter, but of course there are many other AV terms and phrases that you will be exposed to throughout your AV journey.

The X3 Solutions team are always happy to walk-you through your AV quote and to explain any terminology you may not be familiar with, so you know what it ‘actually’ means in basic terms for your event. With so much jargon that may baffle you, don’t be afraid to ask our team pertinent questions around your audio visual project; after all, if you don’t ask you’ll never know.

X3 Solutions takes a simple and seamless approach to your AV project. We don’t use jargon and instead aim to work with our clients on a collaborative basis; pairing your business expertise with our AV knowledge and experience to produce an event that looks and sounds great and leaves a long-lasting impression. Call +44(0)1252 519303 or send a message to to get started.




Read more