Sometimes approaching an AV team to work with on your events can be a daunting prospect. That’s why we wanted to help you get to know the X3 team better. Come and find out more about the AV experts behind the X3 brand, in the new ‘X3 team download’ series.
In this edition of the X3 team download, we’ll be talking to X3 Operations Director, Martin Newell.
Q. Hi Martin, first, tell us how long you’ve worked within the AV industry?
A. Well, I’ve been working within the AV industry for over 27 years, 6 of those years being with X3 Solutions. I was part of the team that co-founded X3 Solutions and I think it’s our collective experience and knowledge that has built the business into the position it is in today.
Q. What is your area of AV expertise?
A. My area of AV expertise lies in audio. From a young age I always had an interest in audio systems, so continuing into this professional arena seemed like a natural progression. I appreciate high quality audio reproduction and it’s this appreciation that drives me to produce great sound experiences for each and every client X3 work with. Audio really is key to any live event; you need to be heard in the best possible way to convey your message to your audience.
Q. How has the AV industry changed during your career to date?
A. I have witnessed the analog to digital revolution and therefore one very notable change is the technology that’s used within our industry; this has evolved and developed so much over the years. The advances have dramatically changed the quality of productions and allowed us to continually offer a superior service to our clients, so that their live event audio visual is always first-class. At X3, we pride ourselves on supplying our clients with the best AV technology available on the market.
From a personal perspective I really enjoy how the AV industry is always looking for new ways and technologies that can enhance our service offering.
Q. Do you have a favourite AV project that you’ve worked on?
A. I was part of the AV team that produced the audio visual production for a World War 1 Roadshow. This event project was a favourite because on-site we were setting up and working in many different locations; we were outside with the various challenges that brings, and the subject matter was really interesting. There were so many different elements to pull together, which as a team we delivered on. All the various components made it a very rewarding event to be involved in.
Q. What is your work mantra?
A. In this line of work my mantra is, ‘preparation is everything’, you can’t leave any detail down to chance. The team at X3 are highly detail orientated, no matter the size or scale of the event. We take a proactive approach to our work too; if we foresee an issue or a problem, we deal with it immediately. Similarly, if we see an opportunity to elevate your experience with us as a business further, then we’ll take it. Basically, we aim to provide excellent technical expertise in combination with incredible customer service, so that we become the AV solutions supplier you can rely on for your events time and time again.
Q. Out of all the AV related questions put your way, which one tops the list as the most frequently asked?
A. It would probably be, “Can we fit the screen in that room?”. Like I said earlier on, detail is everything in our business and that’s why we don’t answer questions, like this one, without fully researching and understanding the dimensions of the space we will be operating in.
It is for this reason too, that site visits to venues are vital, as they give the team the ability to scope out the room(s) we will be delivering our AV production in. Once we have all the relevant information to hand, we can advise our clients confidently on the most suitable staging and AV set-up for their specific project, and work to ensure that it delivers the required impact.
Q. It’s a question that we’re asking every member of the X3 team, but in your opinion, what impact does AV production have on a live event or conference?
A. Professional audio visual production enhances an event and brings it to life. Well-thought-out AV, that takes into consideration the event purpose, theme and audience, can help immerse and captivate attendees and deliver information in a unique and powerful way.
The X3 team always work closely with clients on their projects, and we make sure that from the very outset we get a comprehensive brief of what they want to achieve from their events; we then collaborate with them to deliver a production that aligns with this vision. By listening and forming strong partnerships with our clients, we provide outstanding audio visual solutions that are always on-brief and within budget.
I relish being part of a great team that has the skill, experience and expertise to transform live events. There is no better feeling than completing a project that has benefitted enormously from the implementation of creative AV.
Carry on the conversation with Martin – here’s how: